Terza Luna

Terza Luna is the online herbalist shop founded by Bea in Bari, dedicated to teas, medicinal plants, spices, and medicinal mushrooms. Behind every product is careful curation and deep plant knowledge: Terza Luna is not simply a shop but a cultural project, guiding those who approach the world of natural wellbeing through educational content, seasonal programmes, and a physical tea room that doubles as a meeting place.

With over 33,000 social media followers, Terza Luna has become a reference point for a community of plant enthusiasts. Programmes such as the Spring Detox — with product boxes, live streams, and newsletters — and the loyalty initiative Serial Plant Lovers reveal an approach where selling is just the starting point: the real goal is to build a lasting relationship between people and the plants they choose.